The concern on the traffic official’s face may be serious. He would want to avoid this. And he would not wish to be faced with another traffic pile-up, and certainly not any serious accidents. It’s just that the traffic officer will have more work on his hands. But that is not your concern for now. Your concern is to create more and more media exposure for your business. Instead of being the cause of stopping traffic in its tracks in the negative sense only, you could be relying on the extreme mobility of your local mobile billboard truck.
In order to create more awareness about your business’s services and products, surely you would want to stop traffic anyhow but of course, all in the positive sense only. Standalone billboards and wall to wall advertisements are widely used. You may have been using that approach already. But now you want to generate still more exposure for your business. This is not you being greedy. It’s a necessity in today’s highly competitive environments. You have seen the traffic on the roads, no doubt, especially during peak operating hours.
And it’s not unusual these days to see a mobile billboard truck stationed along the side of the heavily congested roads. Traffic has virtually come to a standstill. Not a single road user can miss this billboard. And by the time traffic has grown quieter, this billboard will have moved on. Don’t ask how it is possible for this mobile advertising truck to circumvent heavy traffic. That could come down to exceptionally good driving skills that would only impress the traffic officer.
And while this highly visible truck is moving from busy A to busy B, the ads are being checked out by all passersby.